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We are living in the age where everybody is running a rat race; they are busy in their hectic schedule so much so they don't find any time to say "hy" to their fellows. That's true! Nobody wants to waste their time on non-profitable things; they want quick results from quick efforts. In other words, people's perception is switching from, "tell me" to "show me". I think, a smart marketer always think from a target market's perspective, he will wear their shoes to get what they actually want from them. This is why; contemporary marketers are adjusting to the new, "show me" attitude.

Advertisements either print or commercial are no longer hot favorite of the marketers. Though they have their own importance but logos have taken the world over with their tremendous results. As indicated earlier, people want a show me attitude which is efficaciously attained by these corporate identities.