Many believe that a well designed logo that reflects a company's business and values can have a positive impact on its bottom line. Good logos drive profits. In the case of Not for Profit companies a good identity will further the purpose of the organization, whatever that purpose may be. An identity that effectively uses graphical imagery, color, fonts, and contrast to establish brand recognition is seen as a potential gold mine for the company. At a glance, customers recognize the logo and the brand behind it in a positive way. Many international companies like AT&T, Nike, Intel, Apple Computer, and Reebok have actually done this. Or have they? Did the logo drive the brand or did the brand drive the logo? Do people instantly recognize Nike's famous "swoosh" because the brand was already well established and recognizable before the identity was introduced? To address this question let's look at two internationally recognized logos: The AT&T Blue World and the Wikipedia Planet Earth'
Famous Logos Brands
